Last updated: August 19, 2026
These Terms of Service (the "Terms") form a binding agreement between you ("User", "you") and Loocls ("Loocls", "we", "us"), the operator of the service available at loocls.com and related subdomains (the "Service").
By creating an account, accessing, or using the Service, you agree to be bound by these Terms and by our Privacy Policy. If you do not agree, do not use the Service. If you are accepting these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity.
We may update these Terms from time to time as described in Section 11. The current version is always available at https://loocls.com/legal.
Loocls is a SaaS platform that helps local businesses manage and grow their online presence. The Service includes, among other things:
We may add, change, or remove features of the Service at any time. Not all features are available in every region or on every plan.
3.1. To use most features of the Service you must create an account. You agree to provide accurate information and to keep it up to date.
3.2. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account.
3.3. You must notify us promptly at [email protected] of any unauthorized use of your account.
3.4. You must be at least 18 years old, or the age of legal majority in your jurisdiction, to create an account. The Service is not directed at children (see also Section 8 of our Privacy Policy).
When using the Service, you agree not to:
4.1. Responsibility for AI-generated content. The Service uses artificial intelligence, including large language models operated by third parties, to generate text, images, and other content on your behalf. AI-generated output may be inaccurate, incomplete, outdated, or otherwise unsuitable for publication, and may occasionally reflect biases present in its training data. You are solely responsible for reviewing, editing, and approving any AI-generated content before you publish it or rely on it, and for ensuring that it complies with applicable law and is accurate as it relates to your business. We do not guarantee the accuracy, quality, or fitness for a particular purpose of AI-generated output.
We may suspend or terminate accounts that violate this section, as described in Section 7.
5.1. Access to paid features of the Service is provided on a credit basis. A "credit" is our internal unit of account; credits are consumed when you use certain features (for example, content generation, image generation, or position checks) at the rates published in your dashboard.
5.2. Credits are made available through subscription plans or credit packages, as described on our Pricing page and in your dashboard. Plan features, credit allowances, and prices may change over time; changes do not affect a billing period you have already paid for.
5.3. Paddle as Merchant of Record. All payments for the Service are processed by Paddle.com Market Limited ("Paddle"), acting as our authorized reseller and Merchant of Record. This means Paddle — not Loocls — is the seller of record for your purchase, is responsible for collecting payment, issuing invoices/receipts, calculating and remitting applicable sales tax, VAT, or similar taxes, and handling payment disputes and chargebacks. Paddle's own terms and privacy policy apply to the checkout process. We do not receive or store your full payment card details.
5.4. Subscriptions renew automatically for successive billing periods unless cancelled before the renewal date. You can cancel at any time from your account settings; cancellation takes effect at the end of the current billing period.
5.5. Refunds are handled as described in our Refund Policy.
6.1. Your content. You retain all ownership rights in the content you submit to the Service (business profile data, images you upload, and the like) and in the AI-generated content produced for your account ("Your Content"), subject to the terms of any underlying AI provider and applicable law. As between you and us, you own Your Content.
6.2. License to us. You grant us a worldwide, non-exclusive, royalty-free license to host, store, reproduce, process, and display Your Content solely as necessary to operate, maintain, and improve the Service, including to generate further content on your behalf and to publish your Tenant Website.
6.3. Our platform. The Service itself, including its software, design, trademarks, and documentation, is owned by Loocls or its licensors and is protected by intellectual property law. Nothing in these Terms grants you rights in the Service beyond what is necessary to use it as intended.
7.1. If you use the Service to publish a website for your business (a "Tenant Website"), you are solely responsible for the content of that website, including any legal, regulatory, or industry-specific disclosures required in the jurisdiction(s) where you operate.
7.2. Loocls acts as a technology platform and, where applicable, as a data processor on your behalf for data collected through your Tenant Website (for example, contact forms or bookings). You act as the data controller for that data and are responsible for having a lawful basis to collect and use it, and for your own privacy notice and consent mechanisms published on your Tenant Website.
7.3. You must not use a Tenant Website to publish content that violates Section 4 (Acceptable Use). We may remove content or suspend a Tenant Website that we reasonably believe violates these Terms or applicable law.
8.1. You may stop using the Service and close your account at any time from your account settings or by contacting [email protected].
8.2. We may suspend or terminate your account, with or without notice, if you materially breach these Terms, if required by law, or if we reasonably believe your use of the Service poses a risk to us, other users, or third parties.
8.3. On termination, your right to use the Service ends. We may delete your account data after a reasonable period, except where we are required to retain it by law or as described in our Privacy Policy.
8.4. Sections that by their nature should survive termination (including Sections 6, 9, 10, and 12) survive.
9.1. The Service, including all AI-generated content, is provided "as is" and "as available", without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose, or non-infringement, to the maximum extent permitted by applicable law.
9.2. We do not warrant that the Service will be uninterrupted, error-free, or that AI-generated output will be accurate or suitable for any particular purpose. You are responsible for reviewing all output before relying on or publishing it (see Section 4.1).
9.3. To the maximum extent permitted by law, Loocls and its officers, employees, and suppliers will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, or goodwill, arising out of or related to your use of the Service.
9.4. To the maximum extent permitted by law, our total aggregate liability arising out of or related to these Terms or the Service will not exceed the amount you paid us for the Service in the twelve (12) months preceding the claim.
9.5. Nothing in these Terms limits liability that cannot be limited or excluded under applicable law, including, where applicable, liability for death, personal injury, fraud, or gross negligence, or statutory consumer-protection rights.
These Terms are governed by the laws of [Jurisdiction], without regard to its conflict-of-law principles. Any dispute arising out of or relating to these Terms or the Service will be subject to the exclusive jurisdiction of the courts of [Jurisdiction], except that nothing in this section limits any non-waivable right you may have to bring a claim in your local courts under mandatory consumer-protection law.
We may update these Terms from time to time. If we make material changes, we will notify you by email or through the Service before the changes take effect. Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.