Terms of Service

These Terms form a binding agreement between you and Loocls, the operator of loocls.com (the “Service”). By creating an account, purchasing a subscription, or using the Service, you agree to these Terms and our Privacy Policy.

You must be at least 18 years old and legally able to enter into this agreement. If you use the Service for an organization, you represent that you have authority to bind it. If you do not agree, do not use the Service.

Loocls helps local businesses create and manage online content and presence. Features may include AI text, image and video generation, websites and hosting, business profile tools, review assistance, analytics, integrations, automations, and AI agents. Features, limits, and availability vary by plan and region.

We may improve, replace, discontinue, or place limits on features. We will give reasonable notice when a material change substantially reduces a paid Service, where practicable and required by law. Beta or preview features may be changed or withdrawn at any time and may be less reliable than generally available features.

• Provide accurate information and keep it current.
• Keep credentials confidential and use reasonable security measures.
• You are responsible for activity under your account unless caused by our breach.
• Notify [email protected] promptly of suspected unauthorized access.

We may require verification, restrict access, or suspend an account to prevent fraud, abuse, security risk, or legal violations.

Paid plans are billed monthly or annually at the total displayed in Paddle Checkout, including applicable taxes. Subscriptions renew automatically for periods equal to the selected billing interval until canceled. Paddle may retry failed payments and may suspend or cancel a subscription if payment cannot be collected.

You may cancel renewal at any time from the billing area or Paddle customer portal. Unless applicable law requires otherwise, cancellation takes effect at the end of the current paid billing period, access continues until then, and amounts already paid are not prorated. Cancel before the renewal date to avoid the next charge.

Credits are internal usage units, have no cash value, are not transferable, and cannot be redeemed for money. The dashboard and pricing page state the credits and limits included with each plan. Usage rates and plan limits may change prospectively. Credits already granted remain subject to the conditions shown when purchased and to mandatory rights described in our Refund & Cancellation Policy.

Paddle is the authorized reseller and Merchant of Record for purchases made through Paddle Checkout. The applicable Paddle entity is the seller, collects payment and taxes, issues receipts and invoices, and handles payment disputes and refunds. Paddle’s Buyer Terms and privacy notice also apply to the transaction. We do not receive or store full payment card details.

You retain rights you have in content and business data you submit. You grant us a worldwide, non-exclusive, royalty-free license to host, copy, process, adapt, transmit, and display that content only as needed to provide, secure, support, and improve the Service and to follow your publishing instructions.

You represent that you have all rights and permissions needed for content, personal data, brands, reviews, images, and third-party accounts you connect. You are responsible for notices, consents, and lawful bases required for information you collect from your own customers through sites, forms, bookings, or integrations.

AI output may be inaccurate, incomplete, similar to output generated for others, or unsuitable for your use. You must review output before publishing or relying on it, and you remain responsible for factual claims, rights clearances, regulatory disclosures, and decisions made from it. The Service is not legal, medical, financial, or other professional advice.

Integrations and external platforms are governed by their own terms and may change, reject, remove, or limit content. We are not responsible for third-party services, their availability, or actions outside our control.

You must not use the Service to:

• break the law, infringe intellectual property, privacy, publicity, or other rights;
• create deceptive reviews, impersonate others, commit fraud, distribute malware, or send spam;
• generate or publish unlawful, abusive, discriminatory, defamatory, or exploitative material;
• probe, disrupt, overload, bypass limits, scrape restricted areas, or gain unauthorized access;
• resell or sublicense the Service, except under a written agreement with us;
• use output or automated actions without the human review appropriate to the risk.

We may remove content or restrict accounts where reasonably necessary to enforce these rules, protect users, or comply with law.

You may stop using the Service at any time. We may suspend or terminate access for material breach, non-payment, fraud, security risk, unlawful conduct, or where required by a platform provider or law. Where reasonable, we will give notice and an opportunity to cure. Serious or urgent risks may require immediate action.

After termination, your license to use the Service ends. You should export content you need before closing your account. We may delete or anonymize data according to our Privacy Policy and legal retention duties. Payment obligations and provisions that by nature should survive termination remain effective.

To the maximum extent permitted by law, the Service is provided “as is” and “as available.” We disclaim implied warranties of merchantability, fitness for a particular purpose, non-infringement, and uninterrupted or error-free operation. We do not guarantee business results, rankings, audience growth, revenue, or the availability or acceptance of content by third-party platforms.

To the maximum extent permitted by law, Loocls will not be liable for indirect, incidental, special, consequential, exemplary, or punitive loss, or loss of profits, revenue, goodwill, business opportunity, or data. Our aggregate liability arising from the Service or these Terms will not exceed the amount paid for the Service during the 12 months before the event giving rise to the claim.

These exclusions do not apply where prohibited by law and do not limit liability for fraud, willful misconduct, gross negligence, death or personal injury caused by negligence, or non-waivable consumer rights.

If you use the Service for a business, you will defend and indemnify Loocls against third-party claims, losses, and reasonable costs arising from your content, your customer data, your violation of Sections 6 or 8, or your violation of law, except to the extent caused by our breach. This section does not apply to consumers where prohibited by law.

Neither party is liable for delay caused by events beyond its reasonable control. You may not assign this agreement without our consent; we may assign it in connection with a reorganization, financing, or transfer of the Service. If any provision is unenforceable, the remainder stays effective. Failure to enforce a provision is not a waiver. These Terms, the policies linked here, and any order-specific terms are the entire agreement.

Before filing a claim, contact us and allow 30 days for an informal resolution. Applicable law and competent courts are determined by mandatory law and the location of the contracting parties. Nothing in these Terms deprives a consumer of protections or courts that cannot lawfully be waived.

We may update these Terms. We will provide reasonable advance notice of material changes by email or in the Service where required. Changes apply prospectively from their stated effective date. If you do not agree, stop using the Service and cancel renewal before the changes take effect.

Questions and legal notices: [email protected].